Our Story

Every great adventure starts with a single step—or, in our case, a fresh start.

AFS Saje was born from the belief that a woman's purse is much more than an accessory; it's the daily companion for her dreams, her plans, and her most ambitious moments.

A Fresh Start, Every Day

AFS stands for A Fresh Start. It’s a philosophy inspired by the moments we all face: the new job interview, the decision to launch a business, the first date, or simply the motivation to make today better than yesterday. Our founder realized that the act of organizing your bag for the day is, in itself, an empowering ritual—a preparation for success.

Elegance and Preparation

The second half of our name, Saje, comes from the beautiful Hindi words Sajawat (meaning elegance and decoration) and Sajna (meaning to be adorned or prepared). It represents the confidence and poise that comes from being perfectly ready for any challenge or celebration.

At AFS Saje, we don’t just design purses; we craft structures of confidence. Every detail—from the durable stitching to the thoughtfully designed pockets—is intended to help you feel prepared, polished, and ready to embrace your next chapter.

Welcome to AFS Saje. Your fresh start is waiting. What will you carry in it?